2010, the city Trade and Industry Bureau investigated a large number of false and nonstandard advertising cases. After screening, is published in 2010 Wenzhou Ten advertising cases. Hope that the majority of enterprises to take warning, do not hold a lucky defy.
One, the party in a broadcasting station issued "Purple lamp capsule", "strong ling Long", "Pill Mei 6+1", "Red Bull 18 Tinea" and other pharmaceutical advertising, its expression is not standardized, the use of medical research units, experts, patients and other names for proof; published "Sea Nest" health food advertising content, there is suspicion of belittling others merchandise The contents of medical advertisements issued by Wenzhou Jianguo Hospital exceeded the relevant regulations of medical advertisements. The business sector confiscated its advertising revenue of 93,000 yuan, a fine of 193,000 yuan.
Second, the parties in a radio broadcast of real estate advertising content, did not set the pre-sale or Sales License ISBN, using the "Out-of-print, top" and other absolute language. The Industry and Commerce Department asked for a public correction and a fine of $250,000.
Third, the parties in a television station issued Leqing Liu Taiwan Hospital and other 4 hospital institutions of medical advertisements have not obtained the "Medical Advertisement Examination Certificate"; published in the wine ads of Yandang Mountain Beer, the act of drinking; published "E-peptide run nest" health food ads did not obtain health food approval documents. The Industry and Commerce Department confiscated its advertising revenue of 76,000 yuan, a fine of 166,000 yuan.
Four, the parties in a city-level media issued "Days Rui Shang Cheng" real estate advertising content, contains "Ministry of Construction Policy Research Center Director and other people to the Tang under the" Days of the city after the "..." and other use of State organs and state workers in the name of advertising language. In Ruian a media release of "Days Rui Shang Cheng" real estate advertising content in the "Out-of-print lot", "top home intelligent matching" and other absolute terms. The business sector imposes a fine of 200,000 yuan on the parties.
8 medical advertisements issued by the parties in a television station have not obtained the "Medical Advertisement Examination Certificate". The business sector confiscated its advertising fee of 50,000 yuan and fined 100,000 yuan.
Vi. the parties in a media release of the Yi-visual matrix protease health food ads, containing medical terms or easy to confuse with the drug language, and contains a patient, such as the name and image of the efficacy of drugs as proof of the content. The Industry and Commerce Department confiscated its advertising revenue of 28,000 yuan, a fine of 116,000 yuan.
The parties in the "Oriental Women" magazine and Health Education Science Handbook contains "the World's most advanced" and other absolute terms. The business sector fined 150,000 yuan.
Eight, the parties did not receive the "Outdoor Advertising registration card", without authorization in the urban area "Xinhua News" LED display on the release of outdoor advertising. The Industry and Commerce Department confiscated $85,000 for illegal income and a fine of $15,000.
Ix. The parties have not registered without authorization to publish "Beauvau (promotion name)" Real estate advertising, advertising content use absolute term. The business sector fined 100,000 yuan.
Ten, the party issued the Youth treasure brand Yong True piece of health food advertising content, without the relevant advertising Review Authority examination and approval. The Industry and Commerce Department confiscated its advertisement fee to collect 80.70,000 yuan, fine 28,000 yuan.