With the high arrival rate and thousands of people cost advantages, outdoor media has become the most rapid growth in the 2005 advertising media. In 2005, with 1% negative growth in the newspaper media, outdoor media grew by as much as 79% per cent, already occupying 5% of the market and maintaining a strong momentum of sustained growth, according to CTR, a leading market research institute.
With the progress of social science and technology and the development of outdoor advertising, people's demand for outdoor media is also more and more high, traditional road signs, light boxes, single columns, neon lights and other forms of the single form of the outdoor media has been unable to meet the needs of the audience. Outdoor advertising market competition will be brand value, customer management and professional quality of the contest, so, led began to surface. LED Large display screen is the perfect combination of technology and media, can give full play to this concept, and become the future development trend of outdoor media.
LED Full-color display is the 1990 's rapid development in the global new information display media, it uses the light emitting diode lattice module or pixel unit composed of large area display screen, combined with microelectronics, optics, computer, information processing and many other modern High-tech, with strong environmental adaptability, high energy saving, long life , many changes, the benefits of environmental protection, high-tech sharp, such as a series of advantages. LED display screen is not only high brightness, contrast, bright colors, but also can display dynamic picture and text, it active light, high resolution, even in the hundred meters, visual effects and watching TV at home, has been widely used in public places, traffic arteries.
Its function in addition to advertising, but also publish information, enrich people's cultural and recreational life, is the audience favorite information media, in China's Beijing, Shanghai, Chongqing and other major cities have been widely used, and received a very good effect. Recently, the well-known advertising companies in the media, the Oriental Pearl Mobile has entered the outdoor led market, but also to show the vitality of the market.
According to experts predict that the next few years the global demand for all kinds of LED display will reach billions of U.S. dollars each year, but also in the year. In China, according to the National Optical Optoelectronics Industry Association LED display Branch statistics, last year LED display industry sales of about 4 billion yuan, with the accession to the WTO, with the help of the 2008 Olympic Games and the 2010 Shanghai World Expo to bring more eye economy, and the national attention to environmental protection issues such as the impact of a variety of positive factors, LED display in sports, outdoor advertising, transportation and other areas of the market will have a significant increase. Experts predict that: the domestic market led full-color demand growth rate will be as high as 30%.
At present, the well-known international LED display manufacturers have Belgian Barco, the United States of Daktronics and lighthouse and so on, the domestic relatively good have Shanghai think twice, Dalian Luming, Shenzhen, Beijing Oriental, Huizhou Desay and so on. China LED display industry is relatively advanced technology, the main products and key technologies with the international advanced level can be consistent, but the process level is relatively backward in product standardization, overall system design, reliability, manufacturing processes, testing methods and other aspects of the international advanced level has a significant gap.